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Analyze Three Commercials Essay

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❶Ads, photographic and others, are visual material to be studied critically objectively. Savvy customers understand this and try to consider what the ads are trying to make them feel before deciding to purchase the advertised product.

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Analyze Three Commercials Essay
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In addition, the ad attempts to reveal the close relationship between hard work, on the one hand, and success, on the other. The ad stresses that the Chrysler is manufactured in the city, where old traditions are respected and where hard work brings success. In this regard, the snickers commercial with Bette White is less pro-social.

Nevertheless, the ad attempts to bridge generation gaps through the involvement of Bette White in the commercial. On the other hand, the ad still implies that the younger people are in an advantageous position compared to the older ones.

In such a way, the ad becomes quite controversial for it fails to be absolutely tolerant in relation to people of different age. On the other hand, the ad implies that the product advertised can make consumers stronger and younger. In such a way, the ad can reach its target customer group and perform social functions to close gaps between generations. In fact, the ad refers to American traditions. For instance, the buyer looks like a sort of cowboy.

But, at the same time, the ad neglects concerns of customers of their health and has certain sexual implications. In such a way, the traditional American values come into clashes with the main message of the ad. At any rate, the ad stresses that the pleasure consumers receive from the product advertised are prior to their health. Hence, the ad has low pro-social value. Thus, taking into account all above mentioned, it is important to place emphasis on the fact that the three ads discussed above focus on specific target customer groups and reach their target audience.

Lastly, the ad uses logos because it is logical for anyone to want to become healthier. This advertisement seems like it will persuade many people to join their gym. This catalyst fitness advertisement uses Ethos less then it uses Pathos and Logos. However, Ethos is still detectable in the ad. The large muscular arm in the ad is an example of Ethos. The arm is the largest figure in the advertisement, and the ad is organized in a way that it seems as if the person with that muscular arm is speaking.

Anyone with large muscles that is promoting a gym advertisement will be respected. It shows that by working out in that gym, anyone can become as well fit as the muscular arm in the advertisement. This will persuade people to go to that gym so that they can potentially become more muscular.

Pathos is the most noticeable aspect to this advertisement. The ad also says that everyone will love you for it. They are explaining that by going to the gym and becoming a physically better person, you will love yourself, and by loving yourself, others will begin to love you too. This is a strong statement in the advertisement because it will evoke emotions of loneliness from a person and motivate them to go to the gym and look good and feel good. Logos is also an important aspect to this advertisement.

The main point of this ad is to persuade the audience to go to their gym and become healthier. For those of you who know who you are, know what you want, and are NOT afraid to express yourself true to form and flavor: Let the clothes you wear reflect your conscious choice to stand apart from the masses found at http: The mission statement is printed differently than the text in the web site: The background color, a medium lawn green, serves to emphasize the ecological ideals of the company.

The large text is printed in white, as are all the images around the text. The images are fine and exquisitely done. I have no intention of analyzing them here but, when one does analyze them, the student should consider the meaning intended by the artist as a representative of one stating he missions of the company by each image and how the images relate to each other. The student should also study how the images relate to the meaning of the text. Research reveals interesting ideas related to the company, its mission and the meaning of the images.

While this advertisement was used for a three-page essay, a thorough analysis with research could reach six or more pages. For a writer, it is difficult not to analyze the complex advertisement because it is fascinating. The text implies a political position of protecting ecology, educating others on the subject and implies assertiveness.

When I assign an analysis of an advertisement, I do not provide the ad but my students are given the assignment of finding three full page ads that present a complex mixture of images and text. The students bring the ads to the next class and I select which one will be used for an essay. This is itself an interesting task and students must use their critical thinking skills to evaluate the complexity and messages the ads offer. An ad for a tattoo parlor in Los Angeles had tattoos but virtually no text.

The lack of text that can be subjected to analysis makes this sort of ad worthless for the prompt. If the prompt required a student analyze an image, the ad might be acceptable, but it offered no complexity of images and textual content. It takes some students a second effort to discover an acceptable advertisement.

For purposes of the organization process, the ad provided above can be broken into many parts, which would be listed on the left side of the outline.

However, the complexity is such that a sequential list, from the top, reading from left to right, to the bottom, would be inappropriate. For example, there is music, animals, flora, roots, clothing, climbers at least five people , an arm, and other images.

How the letters of the large text are presented and why the differences are present is subject to analysis. Research is permitted and encouraged so long as the external sources are credible or scholarly.

Educators create the meaning of credible and scholarly for purposes of their individual writing prompts. For mine, credible refers to a person or entity that has education, experience and has a record of credibility with professionals in the specific field, education, or science. Scholarly refers to professional or educational journals publishing articles written by credible persons whose article is then subjected to peer review for accuracy, quality of writing and research , and which review committee has stated such in the journal formatter and identified themselves.

Other considerations which will provide a focus for the essay: Other composition instructors will doubtless have other ideas and opinions, some of which may well be better than mine. I know from discussion with other writing professors that the method I teach works well for our first year students and I can ask for no more than that.


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Michael Rutledge English comp. Prof. Bhandari 11/26/ Analysis Essay In today’s American society, advertisements are quite prominent in our everyday lives. It seems as if everywhere we go, advertisements show up to attempt to get our attention.

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Free advertisement analysis papers, essays, and research papers. Free Essay: Analysis of Commercial Advertisement Television commercials are television programming produced by any organisation to provide message in the.