To keep track of invested time and money companies can use metrics. Common metrics that can be used on facebook are: Another example is Twitter: The last example is the videosharing website YouTube: Using social media is important but perhaps even more important is the measuring the success of social media, this can be done easily via simple metrics. This can be found in the most famous quote about social media: Can you measure the ROI of your social media marketing. MIT sloan management review.
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As Sherwood argue, the availability of social networks sites such as Facebook, Twitter, and MySpac, which are more compatible with most portable technological devices like smart phones, has open a window opportunity in which teens can connect with each other.
I do agree with this argument because for addiction to occur, it means that at one point of time an individual must have been continuously involved with that particular thing, in this case, social media. Similarly, Sherwood points out that the problem with social media addiction normally starts when a person is allowed to create an account on the website which is usually free, and from which it gets worse. This is because after creating an account, adolescent teens tend to find out juicy information about other kids.
This is followed by the urge to gain more information and this is what makes addicted. The addictive nature is also supported by the findings of the past research. A good example of such studies is that conducted and published in by Harvard University on why social media is so addictive for many.
The article drew its findings from a study done on why social media platforms such as Facebook and Twitter are so popular and highly addictive for many people. The study showed that people were more addicted in disclosing information about themselves actively on these platforms and could complain of depression, loneliness, boredom, or less focused when not allowed to access such platforms.
It was clear from the study that the act of disclosing information about oneself forms same part of the body that activates sensation of pleasure and wanting to access more social media Brown, p.
It is also established that behavioral addiction such as social networking addiction incorporates the experience of mood modification, tolerance, withdrawal symptoms, and emotional symptoms which control the addicted individuals Patrick and Romer, The results made it clear that the psychological desire of wanting to use social media that had created the feeling among the students that went beyond their voluntary control was a sign of the manner in which social media has become addictive especially to teens.
Whereas from my arguments, social media is addictive, it seems to counter arguments being made by some scholars such as Nicholas G. According to Carr p. His arguments refute the claims about social media being addictive by pointing out that, nothing is unusual in as far as the use of social media is concerned. His argument is that, people routinely find themselves dependent on such technologies as social media based on their popularity and usefulness.
He expresses his concern by comparing people denying the use of social media with requiring people to live without their indoor plumbing or private cars even for just a day. In such a case, he argues that, many of the affected people would obviously resort to the addiction language in describing their predicament. In this perspective, what is seen as social media addiction is not the case.
It is rather the necessity with which social media enables people to see what is happening on a timely basis that has allowed them to adapt to the new technology.
Therefore, if social media is useful as the author argues, then why does it results into mental and physical disorders among the addicts because lack of interactive connectivity with their immediate family members? Consequently, based on statistics provided by Lewis, it is true that social media is addictive because it can result into social isolation by limiting physical meeting or face-to-face interaction with others.
As a result, those who spend too much of their time in social networking may incur psychological symptoms such as loneliness, social isolation, and negative outlook from their immediate family members or friends. This could result into health concerns which are even more serious, like heart diseases, especially when one feels that his or her problem is not being catered for by his or her family members or friends. In conclusion, I am of the view that social media is indeed addictive.
Whereas counterarguments establishes social media as an important and useful tool in enhancing communication through connecting with different people around the world, it raises concerns especially concerning what time limit in using something can be depicted as useful or addictive. Social media has many available resources that can lead people especially adolescent teens to their addictions.
In essence, social media is addictive because it results into the problem of high dependency to internet technologies by the society. Though some people may argue against it, in reality, social media has become more addictive to our society.
This has caused a lot of problems not only to those addicted, but also to those afflicted with addicts.
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